What is the Difference Between Communication and Mass Communication?
🆚 Go to Comparative Table 🆚The main difference between communication and mass communication lies in the scale and nature of the audience involved. Here are the key differences between the two:
- Communication refers to the exchange of information, ideas, or thoughts between individuals or groups, where the exchange can take place through face-to-face, written, or digital media. It is typically limited to a small number of people and can be two-way or one-way in nature, allowing for direct and immediate exchange of information. Communication is often informal and flexible, and it is the foundation of all social intercourse.
- Mass Communication refers to the dissemination of information, ideas, or messages to a large audience through mass media such as television, radio, newspapers, and the internet. It usually involves a large number of people and is typically one-way in nature, with information being mediated through technology. Mass communication is transmitting a message to a large audience through mass media.
In summary, communication is the process of exchanging information, ideas, and thoughts between individuals or groups, while mass communication is the process of disseminating information, ideas, and thoughts to a large audience through various mediums such as newspapers, television, radio, and the internet.
Comparative Table: Communication vs Mass Communication
Here is a table comparing communication and mass communication:
Feature | Communication | Mass Communication |
---|---|---|
Definition | Communication involves meaningful sharing and exchange of messages between two parties, i.e., sender and receiver. | Mass communication refers to a process of exchanging information to a large population through sophisticated technology. |
Process | Two-way process. | One-way process. |
Nature | Personal. | Impersonal. |
Reach | Low. | Comparatively high. |
Function | Tends to inform, educate, advise, warn, order, suggest, motivate, and persuade. | Tends to inform, educate, entertain, and persuade. |
Elements | Sender, Receiver, Message, Channel, and Feedback. | Source, Message, Channel, Audience, and Effect. |
Expansion | From the evolution of mankind. | With technological advancement. |
Medium | Can be verbal, non-verbal, electronic, or written. | Employs mass media tools like television, radio, newspapers, and digital media platforms. |
Examples | Private letters, memos, personal interviews, emails, and telephonic conversations. | News broadcasts, advertisements, and documentaries. |
Communication is a two-way process involving a sender and a receiver, while mass communication is a one-way process that reaches a large audience through media. Communication is personal, whereas mass communication is impersonal and generally has a wider reach. The purpose of communication is to inform, educate, advise, and persuade, whereas mass communication aims to inform, educate, entertain, and persuade.
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